Free tool

How much is your bounce rate actually costing you?

Plug in your volume and bounce rate. We'll model the wasted spend, lost revenue, and reputation damage — with the exact verification cost to fix it.

Benchmarks from 400M sends across 1,100 senders. All math shown below the results — no black box.

List size 250,000

5k500k1M2M

Sends per month 4

151020

Current bounce rate 5.0%

Avg revenue per open (USD) $0.42

Commerce teams average $0.30–$0.80. B2B SaaS trends lower ($0.10–$0.40).

ESP cost per 1,000 sends $0.80

Your ESP bill, divided by your monthly send volume × 1,000. Roughly $0.40–$1.50 for most.

We model three costs that scale with bounce rate:

ESP waste — bounced sends still charge your ESP
Lost opens — reputation throttling reduces inbox placement (see curve from 400M sends)
Revenue leakage — lost opens × your revenue-per-open

Evaluating…

Monthly cost of your current bounce rate

Bounced addresses / month—

ESP spend wasted on bounces$—

Estimated inbox placement—

Opens lost to throttling—

Revenue leaked / month$—

What it costs to fix with Cleanify$— / mo

Net savings

$0 / month

—× return on verification spend · payback in under a month

Reference · Gmail

Gmail's scoring treats anything above 2% as a reputation signal. Outlook is stricter around 1.5%; Yahoo is looser at ~3%.

Reference · Decay

Users change jobs, abandon mailboxes, and move providers. A 12-month-old unverified list averages a 28% invalid rate.

Reference · ROI

Cleanify customers average a 14× return — we've seen teams recover $45k/mo on a $180/mo verification spend.

Ready to stop burning sends?

Start with 10 free credits. Test on your hardest addresses first.